MARVEL X DOORDASH

Marvel teamed up with Doordash to create a comic-themed campaign to promote more signups to the Dasher program. Art assets were used to create a fan activation ay New York Comic Con, out of home advertising and social / digital distribution. The campaign resulted in a 70% brand lift for Doordash.

https://about.doordash.com/en-us/news/dashers-assemble-doordash-partners-with-marvel-entertainment-to-launch-the-dashers